As the lead designer, I was responsible for the creation of direct mail materials across various formats, ensuring each piece effectively communicated the brand’s message and captured the target audience’s attention. I worked on a range of direct mail formats, including postcards, brochures, and multi-page catalogs, each tailored to different marketing campaigns and client needs. My role involved integrating in-house photography into the designs, carefully selecting images that resonated with the brand's identity and marketing goals. I also employed advanced photo retouching utilizing AI techniques to enhance the quality and visual appeal of the images, ensuring they aligned with the high standards of the brand. This combination of strategic design, photo integration, and retouching significantly increased engagement with the direct mail pieces and strengthened the overall brand presence. My attention to detail and creative approach helped deliver visually compelling and effective materials that consistently met the objectives of each campaign.