For the Give Back to Schools campaign, as well as other online and retail campaigns such as Print Palooza and Shop & Seek, I was responsible for the full creative process. This included concepting, creating, and executing the overall campaign theme, ensuring that the visual identity was both engaging and consistent across all platforms.
Each campaign required a deep understanding of the target audience and a tailored approach to both online and in-store customer engagement. By working closely with the marketing team, I ensured that the designs not only adhered to brand guidelines but also enhanced the overall customer experience. My role involved managing the creative direction for these campaigns, which were integral to driving customer participation and promoting special offers. The result was a successful blend of digital and physical elements that strengthened brand presence and resonated with both business and retail customers.