As the lead designer for specific monthly gatefold projects at ODP, the B2B sector of Office Depot, I was responsible for creating visually compelling marketing materials for key markets, including Puerto Rico, Hawaii, and the USA. These gatefolds were designed to cater to the unique needs of these regions, ensuring that each piece aligned with the overall brand while addressing local preferences and business requirements.
I played a key role in the re-brand transition from Office Depot to ODP, adapting all marketing collaterals to reflect the new brand identity. This included working with a refreshed color palette, updated typography, and new design elements that strengthened the brand’s visual consistency across various touchpoints.
Working closely with the marketing team, I led the design of these gatefolds, focusing on layout, typography, and imagery to enhance engagement and clearly convey the product offerings. My contributions played a vital role in elevating the brand's presence in the B2B market and delivering impactful results for the targeted regions.