I recently collaborated on the website refresh for John McDonald Luxury Home Builder, focusing on modernizing the visual aesthetics while respecting the integrity of the established brand. The objective was to better showcase the company's luxury portfolio, elevate the overall user experience, and optimize content presentation.
The redesign included updating the color palette to reflect contemporary trends while aligning seamlessly with the existing brand identity, refining the site layout for improved usability, and integrating compelling, strategically positioned content to highlight their sophisticated projects.
Although the refreshed website has not yet launched, you can review the existing site at johnmcdonaldco.com for comparison.