Koah
Koah Spearfishing
One notable highlight of my career is the redesign of Koah Spearfishing’s logo, which won a design contest and brought significant attention to the brand. I took on the challenge of refreshing their visual identity to better align with the company's evolving brand values and goals. The redesigned logo modernized their image by incorporating elements that reflected both the traditional craftsmanship and the adventurous spirit of spearfishing, ensuring it resonated with their target audience. This new logo helped strengthen Koah's brand presence, making it more recognizable and impactful across digital and print platforms. The project also involved collaborating with the company to ensure that the final design was adaptable for various applications, such as product packaging, apparel, and social media, which further enhanced the brand's cohesion and visibility. This experience not only reinforced my ability to deliver creative solutions that drive brand growth but also demonstrated my skills in balancing aesthetics with strategic business objectives.